(電子商務研究中心訊) 【摘要】：2012年1月3日網經社分析師莫岱青在接受國際在線論壇就“仿真名牌紙袋熱銷”事件采訪時表示：出售偽造紙袋的行為無疑是侵犯了名牌的知識產權。然而，由于網絡購物平臺缺乏有效的監(jiān)督機制，所以很難對那些網店進行審查。
A random search using the keyword combination of "paper bag" with any famous brand name will find dozens - sometimes more than 100 - of results on Taobao.com.
在淘寶網上輸入關鍵詞“紙袋”以及任何一個著名品牌，你都會隨機搜到幾十個，有時甚至會超過一百個結果。
There are more than 80 online stores selling Chanel paper shopping bags. Some 70 are selling Gucci paper shopping bags.
淘寶上有八十多家網店出售香奈兒的購物紙袋。約七十個店家出售古琦的購物紙袋。
It is hard to tell whether the paper bags are authentic from the photos on the websites, but most are imitations.
盡管很難從網站上的照片來辨別這些紙購物袋是否為真，但相信其中絕大多數(shù)都是冒牌貨。
The paper bags are usually priced between 5 yuan and 40 yuan. People selling more expensive bags claim theirs are authentic.
這些紙袋價格一般介于5元到40元之間。那些賣得更貴的人都會說自己的紙袋是真貨。
In Wang Xuesheng`s store, more than 600 paper bags with a Louis Vuitton logo, priced at 3 yuan a piece, sold within 30 days.
在王雪生(音譯)的網店，30天之內共賣了600多個印有有路易威登商標的紙袋，每個紙袋的定價是3元。
Wang sells paper bags as well as paper boxes and ribbons featuring a wide rage of luxury brands such as Hermes, Louis Vuitton, Chanel, Prada and Burberry.
除了紙袋之外，王雪生也賣一些紙盒和絲帶，上面都印著各式各樣的奢侈品商標，例如愛馬仕、路易威登、香奈兒、普拉達以及博柏利。
He admitted that the paper bags in his store were just imitations of the real thing.
他承認自己店里的紙袋都只是仿真貨。
"Most people buy the bags only for the logo," he said. "In fact, if you take a close look at the bag, you will easily discover that the material is different from authentic ones."
“很多來買紙袋的人都只為了那些商標，”他說?！笆聦嵣?，如果你仔細看看這個紙袋，你輕易地就會發(fā)現(xiàn)它的材質和真品是不一樣的?！?/p>
Wang is an owner of a paper-packing factory in Guangzhou. The online store, which has been open for seven months, is just his sideline.
王雪生在廣州擁有一家包裝制品廠。而這家才開張七個月的網店只是他的副業(yè)而已。
"Although the sales volume is high, the profit is limited. The store earns less than 200 yuan a day despite its 50 percent profit mark-up," he said.
他表示：“盡管銷量很高，盈利卻很有限。雖然有著50%的利潤附加費，但這家店每天能掙到的錢還不到200元。
Many people expressed doubts about the appeal of the fake paper bags.
很多人都對這些仿造紙袋的吸引力表示質疑。
"I`m really surprised that there should be such things for sale. I just can`t figure out a single reason to buy those paper bags," said Tang Yuemin, a 25-year-old office worker who works for a German company in Shanghai.
“我真的很驚訝，竟然會有人出售這種東西。我實在想不出一個理由來買那些紙袋，”25歲的上班族唐月敏(音譯)說，她在上海一家德國公司工作。
"I don`t think people need the logo to make themselves appear wealthy," she said.
“我覺得人們不需要那些商標來讓自己顯得很有錢，”她補充道。
But the buyers have their reasons.
但購買人群也有著自己的理由。
"Paper bags with a famous logo are better looking than ordinary ones. I use them to carry things or to contain presents for my friends. They are of good quality and very cheap," said Yang Xiaoya, an office worker in Shanghai, who buys several paper bags at a time, one Gucci, one Dior and four Louis Vuitton.
上海的上班族楊曉雅(音譯)說：“印有名牌商標的紙袋比普通紙袋更美觀。我用它們來裝東西或者盛放送給朋友的禮物。這些紙袋質量好而且很便宜。”她一次就買了好幾個紙袋，一個是古琦的，一個是迪奧的，還有四個是路易威登的。
In some other stores, the owners even provide fake purchase receipts. They can print the article number, price and purchase date at a customer`s request on the receipt templates of the famous brands` outlets in Hong Kong and France.
在其它的一些網店，店主甚至會提供假的購物小票。根據消費者的要求，他們可以在按照香港和法國名牌零售店仿制出的模板上打印貨號，價格和購買日期。
"Selling a fake paper bag is an infringement of the famous brands` intellectual property rights. However, since there is a lack of an effective supervision system for the online shopping platform, it`s hard to investigate those stores," said Mo Daiqing, a senior analyst with Hangzhou-based China E-commerce Research Center.
“出售偽造紙袋的行為無疑是侵犯了名牌的知識產權。然而，由于網絡購物平臺缺乏有效的監(jiān)督機制，所以很難對那些網店進行審查?！眮碜院贾菔芯W經社的高級分析師莫岱青(音譯)說道。
"A major potential risk is that the fake packing and purchase receipts could be used by some purchasing agents to cheat their customers," she added.
“潛在的主要問題是，一些采購代理商可能會利用這些偽造包裝和購物發(fā)票來欺騙顧客。”她補充道。(來源：國際在線論壇)
