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當(dāng)前位置:100EC>媒體評論>曹磊:淘寶對假貨問題有不可推卸責(zé)任
曹磊:淘寶對假貨問題有不可推卸責(zé)任
發(fā)布時間:2015年02月02日 10:39:49

(電子商務(wù)研究中心訊)  近日,中國電子商務(wù)研究中心主任曹磊在接受《環(huán)球時報》英文版記者采訪時表示,Taobao should not shirk its responsibility and focus on its contribution to society and correct its "arrogant" attitude.

  "The report and white paper are not aimed at Alibaba. It is part of an overall campaign. They were released because of Taobao's market share, revenue, and the problems revealed in the findings,"

  "For example, Taobao should remove shops that sell a Louis Vuitton handbag for a fraction of the price of an original. The unwillingness is partly rooted in the revenue brought by advertisements or illegal behavior that gave some shops undeserved credit ratings,"

  淘寶應(yīng)該負(fù)有不可推卸的責(zé)任,同時關(guān)注其對社會的貢獻(xiàn),并糾正其“傲慢”的態(tài)度。

  “而此次《白皮書》的發(fā)布并不是針對淘寶,因為淘寶網(wǎng)在網(wǎng)購市場所占的比例是最大的,獲得的用戶有多大,所占的市場份額有多大及享受的收益有多大就應(yīng)該承擔(dān)多大的社會責(zé)任。”

  “舉個例子,淘寶應(yīng)該移除以原價格出售LV手提包的的一小部分商店。他們不愿意這么做部分根源在于廣告或非法的行為為一些不應(yīng)有信用評級的商店帶給了收入。”

  以下是報道原文:《E-commerce watchdog, Alibaba trade barbs over fake goods》

  A row between Chinese e-commerce giant Alibaba Group's popular online bazaar Taobao and the State Administration for Industry and Commerce (SAIC) escalated Wednesday as the agency published a strongly-worded white paper on Taobao's practices after an anonymous Taobao employee accused the agency of unfair treatment over a random quality inspection report on January 23.

  The SAIC published a white paper on Alibaba, disclosing details of a meeting with senior company executives on July 16, 2014. The agency said it decided to hold back the report so that it would not affect Alibaba's record-breaking listing on the New York Stock Exchange in September, which helped the company raise $25 billion.

  The white paper said that Alibaba's Taobao is only paying lip service to checking the identities of vendors, who are selling fake products and items prohibited under Chinese law.

  However, the white paper was removed from the SAIC website hours later on Wednesday.

  Taobao quickly replied with a post on its official Sina Weibo account Wednesday, saying that it is a victim of fake goods and asked for understanding as it invites more parties to help solve the nagging issues involving counterfeit goods.

  However, Taobao alleged that Liu Hongliang, the SAIC official in charge of supervising the e-commerce business, was guilty of procedural misconduct during the supervision process and has been "emotional" in performing his duty as a market regulator, which has created a negative impression of Taobao to the extent that Taobao decided to file a complaint to the SAIC.

  The events followed a post on Taobao's Weibo account on Tuesday, in which an anonymous Taobao employee accused Liu of unfair treatment over a separate quality inspection report which said 19 of 51 samples on Taobao were authentic.

  The SAIC took 92 samples from e-commerce companies including jd.com, and Jumei.

  Alibaba shares fell 3.2 percent to $99.66 during Wednesday trading at the New York Stock Exchange.

  Tang Jia, an industry analyst with the Beijing-based Analysys International, said she is not surprised over the fake goods issue.

  "Many e-commerce companies were listed in the US, where the public viewed the issue of counterfeit products much more seriously than in China, so the counterfeit issue was bound to surface," Tang told the Global Times on Wednesday.

  Cao Lei of the China e-Business Research Center said Taobao should not shirk its responsibility and focus on its contribution to society and correct its "arrogant" attitude.

  "The report and white paper are not aimed at Alibaba. It is part of an overall campaign. They were released because of Taobao's market share, revenue, and the problems revealed in the findings," Cao told the Global Times on Wednesday.

  "For example, Taobao should remove shops that sell a Louis Vuitton handbag for a fraction of the price of an original. The unwillingness is partly rooted in the revenue brought by advertisements or illegal behavior that gave some shops undeserved credit ratings," Cao said.

  The China Consumers' Association's Qiu Baochang said the SAIC is blameless in this incident as it is only responsible for the accuracy of the samples taken in the random inspection and people should not conclude that all goods sold on e-commerce sites are questionable.

  Qiu said the focus should be on whether the inspection exposed problems and how to address these problems to protect the rights of both consumers and companies. But others doubt the fairness and transparency of SAIC's report.

  Ala Musi, the director of the policy and law committee of the Beijing-based China E-­commerce Association, said the information disclosure is incomplete as the report failed to reveal the third-party agency that conducted the inspection.

  以下為該報道原文譯文:《工商總局與阿里巴巴的假貨爭辯》

  因為在周三國家工商總局對淘寶的假貨問題發(fā)表措辭強(qiáng)硬的白皮書,一個匿名淘寶員工在1月23日指責(zé)該機(jī)構(gòu)不公平的對待隨機(jī)質(zhì)量檢測報告后。中國電商巨頭阿里巴巴集團(tuán)旗下流行的網(wǎng)上集市——淘寶和國家工商總局之間對峙的連續(xù)升級。

  國家工商行政管理局發(fā)表了一份關(guān)于阿里巴巴的白皮書,披露7月16日與公司高級管理人員的會議的詳細(xì)情況,2014年該機(jī)構(gòu)表示,它決定扣住報告,以便該報告不會影響阿里巴巴九月份到紐約證券交易所破紀(jì)錄上市,這幫助該公司籌集25十億美元。

  白皮書說,阿里巴巴旗下的淘寶網(wǎng)只是口頭檢查供應(yīng)商的身份,誰是禁止銷售根據(jù)中國法律假冒產(chǎn)品和項目。誰在銷售假冒產(chǎn)品和中國法律禁止的項目?

  然而,周三在白皮書從國家工商行政管理總局網(wǎng)站取出數(shù)小時后。

  淘寶快速回復(fù),在其官方新浪微博帳號周三帖子,說它是假貨的受害者,并要求理解,因為它邀多方幫助解決涉及假冒商品的惱人問題。

  然而,淘寶聲稱,國家工商總局負(fù)責(zé)有關(guān)監(jiān)督電子商務(wù)業(yè)務(wù)的劉鴻亮在監(jiān)管過程中,是犯有程序性的不當(dāng)行為,并在履行自己的職責(zé)作為市場監(jiān)管機(jī)構(gòu)一直表現(xiàn)的情感化,它造成了淘寶的一個負(fù)面印象,淘寶決定對國家工商總局提起申訴。

  在周二隨后關(guān)于淘寶的微博帳號的事件中,其中一個匿名的淘寶員工的指責(zé)劉的不公平對待的一份獨立的質(zhì)量檢驗報告,該報告說,51中19樣本在淘寶上是真實的。

  國家工商行政管理局從電子商務(wù)公司抽取了92樣本,包括京東和聚美優(yōu)品。

  在周三的交易中,在紐約證交所阿里巴巴股價下跌了3.2%,至99.66美元。

  易觀國際分析師唐佳表示,她對假貨問題并不感到驚訝。

  “許多電子商務(wù)公司都在美國上市,在大眾看到的假冒產(chǎn)品的問題比在中國更嚴(yán)重,所以假冒問題是必然要浮出水面,”周三唐佳告訴環(huán)球時報記者。

  網(wǎng)經(jīng)社主任曹磊表示,淘寶應(yīng)該負(fù)有不可推卸的責(zé)任,同時關(guān)注其對社會的貢獻(xiàn),并糾正其“傲慢”的態(tài)度。

  “而此次《白皮書》的發(fā)布并不是針對淘寶,因為淘寶網(wǎng)在網(wǎng)購市場所占的比例是最大的,獲得的用戶有多大,所占的市場份額有多大及享受的收益有多大就應(yīng)該承擔(dān)多大的社會責(zé)任?!辈芾谥苋龑Νh(huán)球時報表示。

  “舉個例子,淘寶應(yīng)該移除以原價格出售LV手提包的的一小部分商店。他們不愿意這么做部分根源在于廣告或非法的行為為一些不應(yīng)有信用評級的商店帶給了收入?!辈芾谡f。

  中國消費者協(xié)會邱寶昌表示,國家工商總局在此事件中是無可指責(zé),因為它只對隨機(jī)檢查的樣品準(zhǔn)確度負(fù)責(zé),人們不應(yīng)該得出電商網(wǎng)站銷售的所有商品都是有問題的結(jié)論。

  邱寶昌表示,重點應(yīng)放在檢查是否暴露出了問題以及如何解決這些問題來保護(hù)消費者和企業(yè)的權(quán)益。但也有人懷疑國家工商總局的報告的公正性和透明度。

  總部位于北京的中國電子商務(wù)協(xié)會政策法律委員會主任Ala Musi表示,信息披露是不完整的因為報告沒有顯示進(jìn)行檢查的第三方機(jī)構(gòu)。(來源:環(huán)球時報;文/褚大業(yè))

浙江網(wǎng)經(jīng)社信息科技公司擁有18年歷史,作為中國領(lǐng)先的數(shù)字經(jīng)濟(jì)新媒體、服務(wù)商,提供“媒體+智庫”、“會員+孵化”服務(wù);(1)面向電商平臺、頭部服務(wù)商等PR條線提供媒體傳播服務(wù);(2)面向各類企事業(yè)單位、政府部門、培訓(xùn)機(jī)構(gòu)、電商平臺等提供智庫服務(wù);(3)面向各類電商渠道方、品牌方、商家、供應(yīng)鏈公司等提供“千電萬商”生態(tài)圈服務(wù);(4)面向各類初創(chuàng)公司提供創(chuàng)業(yè)孵化器服務(wù)。

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